black baloon campaign,
this is how much they care.
to all designers,
"We realize that design is a signal of intention, but it also has to occur within a world, and we have to understand that world in order to imbue our designs with inherent intelligence, and so as we look back at the basic state of affairs in which we design, we, in a way, need to go to the primordial condition to understand the operating system and the frame conditions of a planet, and I think the exciting part of that is the good news that's there, because the news is the news of abundance, and not the news of limits, and I think as our culture tortures itself now with tyrannies and concerns over limits and fear,we can add this other dimension of abundance that is coherent, driven by the sun, and start to imagine what that would be like to share."
William McDonough on 'Cradle to Cradle Design'